Residential customers need material choices and credible examples
Someone comparing wood and vinyl privacy fencing needs more than a gallery of attractive yards. Your site should explain the options you actually install, show relevant completed work and make the estimate process clear. Ornamental fencing and chain-link fencing may answer different needs, so their photographs and descriptions should show those differences.
Privacy is a buying goal, not a separate material. Depending on your services and search data, a useful privacy-fencing section may guide visitors into wood or vinyl options instead of sending them through several pages that repeat the same information. I develop the content and navigation around those decisions, with separate service pages where the customer needs a genuinely different answer.